A Road Map to New Metaphors

My buddy Thom who does a lot of interesting ranting at Mentat Musings recently critiqued the use of a road map metaphor to describe policy strategies. He uses the Roadmap to Climate Change as his example but you can see the use of the road map imagery for many governmental plans. I agree with him that using the image of a roadmap is problematic for something that envisions reducing emissions, since it implies driving a car. And in this case probably more than a car. Perhaps a motorcade of SUVs and limousines with motorcycle support creating a traffic jam of idling vehicles backed up for miles.

It’s time for new metaphors. I’m perfectly fine with a transportation or cartographic theme so let’s look at a few. Continue reading A Road Map to New Metaphors

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